LIFE PATH OF BOCHAN

Bochan stands for exclusivity and high-quality fragrance development at the highest level. With a special preference for first impressions, Bochan combines the world of perfume with the aesthetics of fashion - a statement of fragrance and style. The fragrances are designed as luxurious unisex perfumes with a clear focus on natural ingredients, exclusive, sustainable packaging and an intense, long-lasting effect. Each fragrance is tangible, present and tells an emotional story - it is not just an accessory, but an expression of character and feeling. Bochan relies on sustainable principles and consistently refrains from animal testing - for a luxurious fragrance experience with responsibility.

THE ELEMENTS

The Elements is our first collection and at the same time the foundation that defines Bochan. Fire, water and earth not only pay homage to the elemental forces, but also embody emotions that are deeply rooted within us. Based on an extrait de parfum with an oil content of at least 30%, these forces are revealed - raw, intense, palpable. Each composition is created by emotion and made for perception.

To reflect the foundation of Bochan, our “The Elements” collection goes to two historic, powerful and elegant places. “Lake Como” in Milan (Italy) and ‘Athens’ (Greece) translate the fragrances ‘Artès’, ‘Rybiè’ and ‘Zéos’ into visual stories - deep, emotional and timeless.

THE DUALITY

The Duality continues the Bochan story. Our second collection embodies the tension between light and dark - two opposing forces united in harmony. The fragrances Adèss - The Darkness and Natos - The Brightness reflect this duality, powerfully interpreted in Extrait de Parfum with an oil content of 38%. Two perspectives, one connection - composed for contrast, created for depth.

The shoot for The Duality took place in Al-'Ula - a place where silence meets power and light meets shadow. The rugged elegance of the desert and the timeless presence of the rocks reflect the contrasting nature of Adèss and Natos. A setting that makes duality tangible.