BOCHAN · Modern Selection
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THE COLLABORATION
Perfumery is not the only place worth listening to. The Collaboration exists because Bochan refuses to stay contained in a single world. We reach into fashion, sport, music and beyond wherever emotion and identity are already being lived and translate it into scent. Each collaboration carries a perspective perfumery alone could never have reached on its own.
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Nobody in that New York studio was there to talk about perfume. Then Lil Yachty picked up the sample, A$AP Ferg said something nobody wrote down and Steven Victor decided it wasn’t leaving the room until it was right. Aíma came out of that, not out of a brief.
For a few days, Aíma had an address: ESSX, New York. Not a shelf among others; a space built around it, the same city that shaped the fragrance now holding it in person. If you’re near SoHo, this is where to actually smell it before it’s gone.
